301 redirects during a Relaunch

Relaunch und 301 Redirects

Generally speaking: The Relaunch of a functioning Website is one of the most dangerous things you could do to it. The risks are enormous, especially concerning your Google-Ranking and of course all the Conversions and all the Usability Themes.

New Websites should never be launched without thorough testing. Time and time again in the past we have witnessed the most horrific crashes, when fundamental things have not been taken into account – therefore and always: TEST, TEST, TEST and then, TEST again!!! (Yes! - 3 exclamation marks! – it is that important!)

Relaunch and URLs

During almost every relaunch the URLs of your website change – be it in the course of reorganising content, through a conversion of the underlying CMS or shop system or via an update/upgrade of the software used. No matter the cause, the result is almost always a massive change of the site or URL structure – although there are usually no major changes to the content. In general, products, services offered or information stay the same or merely have to be revised or amended.

Generally the following kind of URLs change:

1. HTML Websites – regardless of which programming language is used (PHP etc.)
2. documents like PDF, Word, Excel and many more
3. Images, i.e. through renaming, path change or depending on where they are save and so on...

What to do

The relaunchapp is the only economically sensible way to defeat this problem. It provides you with the option to detect any and all important URLs on your site and to forward them to the new page automatically, using 301 redirects. It makes no difference, whether you are dealing with a few thousand or even millions of subpages, documents or images.

In order how to identify every last URL, we offer various solutions:

  • Your own Crawler – which completely crawls the old and new page
  • Importing CSV-files form different portals like Sistrix, Searchmetrix und others
  • interfaces to various Analytics systems like Google Analytics, Google Webmaster Tools, Piwik, Sistrix, Searchmetrix and others...

From these sources we combine all identifiable URLs, documents and images and scan or rather crawl them from the current website. The next step is the crawl of the new site, you may add to the list via imports here as well.

As soon as the lists are complete, the matching process starts. In it, all documents, pages and images are compared by sheer power and based on a sophisticated Deep Learning algorithm. Up to several billions of comparison operations – and on really large sites up to several trillions - happen at a very fast pace.