Blog
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What is the RelaunchApp?

Übersicht der RelaunchseitenThe RelaunchApp detects content-related HTML pages, images and documents on the old and the new site automatically. Furthermore 301 redirects for your website will be created. Not only does this comparison work on the URL or title of a page, but their entire content is being matched with the help of an AI.

What is the RelaunchApp?

RelaunchApp released

Team Launch

The RelaunchApp is here! After a development time of more than twelve months – for the past few weeks almost round the clock – our RelaunchApp was finally released today. Finishing this ambitious project of AI-controlled comparison of websites for website relaunches parallel to agency business, our team has consumed more than 1.387 bottles of mate tea, 541 pizzas and 8.532 cups of coffee since the beginning of 2016.

RelaunchApp released

How not to do a relaunch

Whitehouse

Content migration of huge relaunch projects is always complex and requires increased attention. How dramatic the consequences of a badly executed relaunch can be, was proven in January/February by the White House online portal: the digital presentation of the newly inaugurated President of the United States was a complete and utter failure.

According to a detailed analysis on the blog of Searchmetrics, the White House used to have a visibility index of 202.731. Only one week after the "old" Obama-Page was taken down or archived, visibility dropped by 24%. After a month it had decreased by more than 31%. Even the attempt to transfer of visibility was mostly unsuccessful (2%).

How not to do a relaunch

301 redirects during a Relaunch

Relaunch und 301 Redirects

During almost every relaunch the URLs of your website change – be it in the course of reorganising content, through a conversion of the underlying CMS or shop system or via an update/upgrade of the software used. No matter the cause, the result is almost always a massive change of the site or URL structure – although there are usually no major changes to the content. In general, products, services offered or information stay the same or merely have to be revised or amended. Read more ...

301 redirects during a Relaunch

How many redirects are possible per domain?

301 Redirect Script

This question is generally only relevant in cases of pages with more than 200 subdirectories. Up until then, redirects are manageable, but with more you will be unable to keep track of all of them and they becomes hard to handle. Read more ...

How many redirects are possible per domain?

301 redirects – how to set them up

Apache2 mod-rewrite

301 redirects are special commands for Apache Web Servers, telling the accessing browser (or Google) that the URL, ie example.com/something.html is now to be found under example.com/anywhere.html. This is achieved through the HTTP-status code 301. Read more ...

301 redirects – how to set them up

What is a 301 redirect?

301 redirect

A 301 redirect is a specific server statement for Apache Web Servers. The redirect tells the accessing browser (or Google), that the called up URL (ie example.com/something.html) is now to be found under a different URL (ie example.com/somwhere.html), as a result the browser (or Google) can automatically access the new page. Read more ...

301 Redirects
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